Lead Visual Designer

About the role

Are you a creative thinker with a passion for crafting compelling visual experiences? Join our dynamic team at Freight Tiger as a Visual Designer and take the lead in shaping our brand's visual identity. In this role, you will collaborate closely with the Design Manager, Product Manager, and Marketing team to produce captivating marketing materials, including websites, product marketing collateral, and social media content. Your artistic flair and design expertise will be pivotal in enhancing our digital presence and engaging our target audience.

Key responsibilities

• Collaborative Creativity: Work hand in hand with the Design Manager, Product Manager, and Marketing team to conceptualize and execute design solutions that align with our brand vision and marketing objectives.
• Visual Storytelling: Transform ideas and concepts into visually stunning assets that inspire, inform, and resonate with our audience. Utilize various design software, including Photoshop, Illustrator, Figma, and Adobe After Effects, to bring these ideas to life.
• Diverse Applications: Take charge of developing layouts and production designs for various applications, including digital products (web and devices), product promotions, and corporate reports and presentations.
• Client Interaction: Present your design concepts confidently to clients and stakeholders, showcasing your ability to translate vision into impactful visuals.
• User-Centric Approach: Create user-friendly mockups and promotional materials that effectively convey design concepts and enhance the user experience.
• Branding Excellence: Design visually appealing logos, icons, and graphics while ensuring they remain aligned with our brand guidelines. Select appropriate colors, images, and typefaces to harmonize with our brand identity.
• Medium Adaptation: Modify layouts and designs to suit the unique requirements of various mediums, whether it's for web or print, maintaining consistency and brand integrity.
• Aesthetics and Effectiveness: Ensure that all designs are visually appealing and highly effective in conveying the intended message and meeting marketing objectives.

Preferred qualifications

• Bachelor's degree in graphic design, fine arts, or a related field.
• Proficiency in design software, including Adobe Creative Suite, Figma
• A robust portfolio showcasing your diverse design work and creativity.
• Excellent communication and collaboration skills to effectively work within a team and liaise with various stakeholders.
• Strong understanding of web design and user experience (UX) principles.
• Experience in video and motion graphics is a plus.